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2026

TAKE A PHOTO

WIN A LUXURY STAY

IN ITALY!

ICONS OF ITALY does not end inside the boutiques of Manhattan.
It continues through your eyes.
Transform your journey through Italian excellence into a photograph that captures an iconic experience in one of the participating boutiques across Manhattan. Whether it is a special detail, a unique moment, or a personal encounter with Italian creativity and craftsmanship, each image becomes a unique story from this journey into the world of Made in Italy.
Send your photo to iconsofitaly@altagamma.it by April 26, 2026 and share it on Instagram tagging @fondazionealtagamma.

The 18 most outstanding images, capturing the spirit, creativity and excellence of the experience, will be awarded an exclusive two-night stay at one of ALTAGAMMA’s extraordinary five-star hotels across Italy.
From the timeless beauty of historic art cities to breathtaking landscapes of sea, mountains, and lakes, from refined wellness retreats to elegant golf resorts, each experience represents the very best Italy has to offer—true symbols of Italian hospitality excellence.

How it works
01

Book and visit the boutiques

Discover all the in-store events between April 9 – 11, reserve a slot for your favorite experiences and step into the boutiques.

02

Capture an iconic moment

Take your best shots during your visit to the events and capture the moments that stand out to you the most.

03

Submit and win!

Email your photo to iconsofitaly@altagamma.it for a chance to win, and tag @fondazionealtagamma on Instagram to get featured.

Partner Hotels

From the timeless beauty of historic art cities to breathtaking landscapes of sea, mountains,
and lakes, from refined wellness retreats to elegant golf resorts, each experience represents
the very best Italy has to offer—true symbols of Italian hospitality excellence.

 


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All regions
Trentino Alto Adige
Valle D Aosta
Campania
Toscana
Lazio
Lombardia
Puglia
Piemonte
Veneto
Sicilia

AMAN ROSA ALPINA

A contemporary take on classic Alpine elegance, San Cassiano’s historic hotel emerges as a fully-fledged Aman following an extensive renovation. Tucked into Italy’s spectacular UNESCO-protected mountains, the Dolomites resort offers unmatched explorations of the region’s natural beauty and outdoor adventures in summer and autumn, alongside access to the world-class snowsports destination of Dolomiti Superski in winter.

AUBERGE DE LA MAISON

Auberge de La Maison is a five-star mountain home in the heart of Mont Blanc, founded in 1996 by the Garin family. It is an alpine residence where warmth, authentic materials, and enveloping atmospheres tell a story of place and identity, surrounding its guests with mountain joy and the finest alpine pleasures. Its regional cuisine and wellness philosophy transform every stay into an experience of reconnection, authenticity, and elegance.

BELLEVUE SYRENE

Perched on Sorrento’s cliffs, the Bellevue Syrene is a historic luxury hotel offering breathtaking views of the Gulf of Naples. Built on ancient Roman foundations, it blends timeless Mediterranean elegance with a refined, artistic atmosphere. As a Relais & Châteaux retreat, it pairs high-end luxury with the intimate warmth of a private home. Its sumptuous rooms, panoramic restaurant, and private solarium ensure that every moment is a discovery of breathtaking vistas and pure serenity.

HELVETIA & BRISTOL FIRENZE - STARHOTELS COLLEZIONE

Since 1885, the Helvetia & Bristol Firenze has been a historic luxury residence in the heart of Florence, steps from Palazzo Strozzi. Renowned designer Anouska Hempel and Florentine artisans have masterfully restored its grandeur across 25 new rooms and suites. The hotel features a wellness retreat built on ancient Roman Baths and a dining experience by the iconic Cibrèo brand.

HOTEL DE RUSSIE - A ROCCO FORTE HOTEL

A true Roman gem between Piazza del Popolo and the Spanish Steps, Hotel de Russie is an enduring favorite dubbed a “paradise on earth.” This iconic hotel offers a peaceful retreat from the city’s vibrant energy. Wander through its beautiful secret garden, savor exceptional cuisine, and immerse yourself in the effortless charm and sophistication of one of Rome’s finest destinations.

HOTEL EDEN

First opened in 1889, Hotel Eden radiates an authentic Roman spirit near the lush Villa Borghese gardens where Italian charm meets refined luxury. The dynamic rooftop restaurants and bar celebrate the best of Rome with mesmerizing views, and award-winning Italian fine dining. From crafted cocktails to the special hideaway of The Eden Spa, every detail completes a stylish experience of pure Italian elegance.

HOTEL IL PELLICANO

Created in 1950 by Patsy Daszel and Michael Graham, Il Pellicano is a legendary Tuscan hideaway renowned for its pristine cove, rugged cliffs, and enchanting atmosphere. Under the creative direction of Marie-Louise Sciò, this destination keeps its spirit alive with contemporary creativity, timeless elegance and breathtaking surroundings. With 50 luxury rooms overlooking the Mediterranean Sea, it offers an unforgettable experience of refined Italian hospitality.

HOTEL LA PERLA

Part of the Casa Costa Collection, La Perla is a historic hotel in the heart of the Dolomites representing an authentic elegance deeply rooted in Ladin culture. The experience thrives on breathtaking Alpine beauty and culinary excellence, including the Michelin-starred La Stüa de Michil. Tradition and hospitality merge in a deeply regenerating atmosphere, inviting guests to slow down, reconnect with the mountains, and enjoy moments of well-being and quiet.

HOTEL PRINCIPE DI SAVOIA DORCHESTER COLLECTION

Overlooking Piazza della Repubblica, Hotel Principe di Savoia captures Milan’s quiet confidence and timeless grandeur where Italian craftsmanship meets international sophistication. Embodying a spirit that is both historic and forward-looking, it is a place where guests feel inspired and at ease within the city’s rhythm. As part of the Dorchester Collection, the hotel shares a legacy built on mastery, integrity, and the belief that true luxury lies in heritage expressed with individuality.

JUMEIRAH CAPRI PALACE

Set in the tranquil heart of Anacapri, the Jumeirah Capri Palace perfectly embodies the “Dolce Vita” with its private contemporary art collection. The hotel features 72 unique designer and artist-themed suites, offering a refined atmosphere over 300 meters above the sea. It is a true culinary destination, home to the island’s only two-Michelin-starred restaurant, L’Olivo.

L’ALBERETA

A temple of taste and beauty in the style cherished by the Moretti family, L’Albereta Relais & Châteaux is a historic villa set among the rolling hills and vineyards of Franciacorta. This enchanting retreat offers spectacular views over Lake Iseo, providing the perfect setting for the dream of an unforgettable Italian getaway. Every stay is defined by a generous and authentic charm, remaining always refined and discreet for its guests.

LEFAY RESORT & SPA LAGO DI GARDA

Situated in Gargnano on the western shore of Lake Garda, Lefay Resort & SPA resides in the heart of the Riviera dei Limoni. Voted “Best SPA in the World” by the Times, the resort offers an experience where holistic well-being and respect for the environment are felt in every moment. From bio-architecture and Mediterranean cuisine to the 4,300 sqm spa, the stay is defined by the signature Lefay wellness offering.

LUNGARNO COLLECTION

The Lungarno Collection in Florence brings the principles of style and craftsmanship to a portfolio of distinctive properties. With a refined interpretation of the contemporary Art of Italian Living, the collection offers panoramic city views and an extraordinary private 20th-century art collection of over 450 works. From the Michelin-starred Borgo San Jacopo to the feeling of a luxurious riverboat along the Arno, guests are immersed in a world where history and refined comfort meet.

MASSERIA SAN DOMENICO

Masseria San Domenico, a 5-star luxury hotel, welcomes you to the heart of Puglia. Surrounded by centuries-old olive groves and just a short distance from the Adriatic Sea, the Masseria offers an authentic Apulian experience of peace, tradition and warm hospitality. From stark white stone buildings and arched passageways to beautiful landscapes, guests enjoy a stay filled with relaxation and the genuine flavors of Southern Italy.

RELAIS SAN MAURIZIO

Relais San Maurizio lies in an enchanting place, the ancient 17th century monastery on a hillside in the heart of the white truffle and Barolo region of Piedmont, where people and nature have always lived together in harmony. An abiding sense of history infuses the property, featuring 36 rooms, 13 acres of vineyards, and an award-winning spa with thalassotherapy. From the Michelin-starred restaurant to a prestigious wine cellar, you will be spoilt for choice in this timeless place.

THE GRITTI PALACE - A LUXURY COLLECTION HOTEL VENICE

The Gritti Palace is a 15th-century noble palazzo on the Grand Canal where history and culture meet with renewed Venetian style. Meticulously restored, the hotel is a location of exceptional art and elegance, a reassuring “home away from home” in the heart of Venice. Boasting the lagoon’s most enthralling views, this iconic palace offers a refined stay of delectable culinary experiences and relaxation.

VERDURA RESORT – A ROCCO FORTE HOTEL

On Sicily’s unspoilt southern coast, Verdura Resort is a rare expression of privacy and a place where understated luxury meets natural beauty. Suites and sun-lit rooms open onto Mediterranean greens and blues, while eight restaurants and bars celebrate flavors from the resort’s own farm. From championship golf to a flagship spa inspired by the longevity wisdom of nearby Caltabellotta, it is a place to slow down and reconnect with nature.

VILLA D’ESTE

A 16th-century noble residence on the legendary shores of Lake Como, Villa d’Este is a sanctuary of grand hospitality where art, nature, and tradition intertwine. Acclaimed as a symbol of international luxury, its historic residences and ten-hectare park offer a captivating journey through five centuries of style and heritage. Between the Cardinal’s Building and the Queen’s Pavilion, 151 rooms welcome guests into a world of enduring prestige that has inspired poets and artists for generations.