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Dainese

Dainese is the global leader in protective gear and outstanding clothing for motorcycling and dynamic sports. Founded in 1972, Dainese is an Italian company that has revolutionized technical apparel for motorcycles and dynamic sports, from Alpine skiing to mountain biking to the world of competitive sailing. It has always been committed to researching oustanding safety solutions, to accompany athletes and enthusiasts where body and mind constantly challenge and exceed their limits. Dainese holds three prestigious brands – Dainese, AGV and TCX – that are bywords for innovation and technical research. Renowned for its dedication to innovation, Dainese develops high-quality technical gear, including jackets, suits, gloves, boots, helmets, and technologically advanced protection systems such as the D-air® airbag system. A passion for sport - along with a strong focus on style and design, rooted in Italian tradition - is reflected in every product, making Dainese a symbol of excellence.

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The Art of Speed
The Dainese New York store will host an in-store experience dedicated to the Custom Works program, a journey into the brand’s racing heritage where artisanal tradition, a culture of protection, and technological innovation converge. At the heart of the activation, a numbered display case from the Dainese Anniversario project will present the Demone GP D-air® 3X suit and the AGV Pista GP RR helmet, a limited edition created to celebrate Valentino Rossi’s 46th birthday. The collection was produced in only 46 pieces, conceived as a tribute to a MotoGP legend and connected to an important charitable initiative supporting UNICEF’s Road Safety for Children program. Alongside it, Franco Morbidelli’s racing suit, worn during the current MotoGP season with the VR46 Team, will bring a fragment of contemporary competition into the store. Visitors will also step into the process behind creating a made-to-measure leather garment through the Custom Works experience, discovering how a personalized racing suit takes shape. The journey concludes with a moment of pause and sharing inspired by the Italian ritual of an Illy espresso.
Apr 9 — 11 11:00 am - 6:00 pm
Exhibitions
Dainese Boutique New York
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