Back to all brands

Florim

With an innate passion for beauty and design, Florim has been producing ceramic surfaces for over 60 years to meet the needs of construction, architecture, and interior design. Led by Claudio Lucchese, son of founder Eng. Giovanni Lucchese, the company is deeply rooted in the Italian ceramics district and today stands as an international trendsetter in the industry. In 2025, the Group reported revenues of approximately €420 million. With cutting-edge production facilities, commercial branches, and partnerships across Europe, the Americas, and Asia, as well as Flagship Stores in key global design and architecture capitals (including Milan, New York, Moscow, Singapore, Frankfurt, London, Abu Dhabi, Rome, Los Angeles and Seoul) Florim has a strong global presence. A strategy focused on quality, innovation, and sustainability combines with creativity and the dedication of its people to transform the recognized value of “Made in Italy” into MADE IN FLORIM. After changing its articles of association and becoming a Benefit Corporation, Florim achieved B Corp Certification in 2020. Since 2022, the company has also been a member of Altagamma, the foundation that brings together Italy’s leading companies recognized worldwide as ambassadors of Italian lifestyle and excellence.

Icons of Italy: the Art of “Materia Italiana”

Sensi Terre, developed in collaboration with Matteo Thun, celebrates Italian craftsmanship and the value of handmade artistry. The collection translates artisanal inspiration into an industrial product without losing its soul, preserving iconic textures and details that echo tradition. A perfect balance between innovation and authenticity. It also pays tribute to the tenth anniversary of the Venere Bianca vases, honoring Bitossi and its most iconic creations—true symbols of style and identity.

Sensi Colore is a sensory journey across 15 shades inspired by Italy’s most iconic landscapes, organized into five color families: a visual narrative that brings together design and place.

Sensi Etna expresses the raw power of nature through Sicilian lava stone—a living material that embodies energy, character, and authenticity.

Apr 9 — 11 10:00 am - 6:00 pm
Immersive Experiences
Book now